Content Hub · The Sideline
What 57,000 one-to-one member conversations say about the cost of living, and the plays that keep stretched members engaged.
The four very different situations behind “I can’t afford it”.
What happened at the clubs that lifted prices while others held.
The queue of pent-up demand already forming for next season.
Available to sports club and league employees only.
Short reads from the same body of conversations.
COST OF LIVING
Three in four cost-pressed decliners spoke warmly about their club in the very call where they said no.
4 min read
PLAYBOOK
Trigger words, graceful moves and what to log, for each of the four faces of the squeeze.
5 min read
PRICING
Same members, season on season: what really happened when clubs raised their prices.
4 min read
ANNUAL REPORT
The annual view across codes, clubs and communities. In production.
Coming soon
One short email when a new paper or insight drops. No noise between.