• Total Member Engagement has rebranded to Memberfy - Discover our new brand

  • Total Member Engagement has rebranded to Memberfy - Discover our new brand

  • Total Member Engagement has rebranded to Memberfy - Discover our new brand

Clubs

Everything clubs need to
connect, convert and retain

Everything clubs need
to connect, convert
and retain

Helping clubs grow memberships, increase revenue, strengthen supporter loyalty, and unlock new funding opportunities - that moves at the speed of the season.

Optimise each stage of the member lifecycle journey.

Optimise each stage of the member lifecycle journey.

Grow Membership.
Drive Revenue.
Strengthen Loyalty.

From curious fan, to supporter to lifelong member, Memberfy helps clubs improve conversion, retention, and lifetime value through personalised engagement.

    • ACQUIRE

      Turn supporters
      into members

      Identify and convert supporters who are most likely to join. Targeted acquisition campaigns help grow membership while reducing wasted effort.

    • RETAIN

      Keep members
      for life

      Strengthen member relationships through meaningful engagement, personalised offers, and proactive retention activity.

    • RENEW

      Turn renewals
      into commitment

      Reduce churn and improve renewal rates by engaging members before they leave and reinforcing value throughout the season.

    • RAISE FUNDS

      Deepen revenue
      per member

      Create additional value from existing supporters through relevant offers, partnerships, experiences, fundraising initiatives, and commercial opportunities.

    • ACQUIRE

      Turn supporters
      into members

      Identify and convert supporters who are most likely to join. Targeted acquisition campaigns help grow membership while reducing wasted effort.

    • RETAIN

      Keep members
      for life

      Strengthen member relationships through meaningful engagement, personalised offers, and proactive retention activity.

    • RENEW

      Turn renewals
      into commitment

      Reduce churn and improve renewal rates by engaging members before they leave and reinforcing value throughout the season.

    • RAISE FUNDS

      Deepen revenue
      per member

      Create additional value from existing supporters through relevant offers, partnerships, experiences, fundraising initiatives, and commercial opportunities.

    • ACQUIRE

      Turn supporters
      into members

      Identify and convert supporters who are most likely to join. Targeted acquisition campaigns help grow membership while reducing wasted effort.

    • RETAIN

      Keep members
      for life

      Strengthen member relationships through meaningful engagement, personalised offers, and proactive retention activity.

    • RENEW

      Turn renewals
      into commitment

      Reduce churn and improve renewal rates by engaging members before they leave and reinforcing value throughout the season.

    • RAISE FUNDS

      Deepen revenue
      per member

      Create additional value from existing supporters through relevant offers, partnerships, experiences, fundraising initiatives, and commercial opportunities.

    • ACQUIRE

      Turn supporters
      into members

      Identify and convert supporters who are most likely to join. Targeted acquisition campaigns help grow membership while reducing wasted effort.

    • RETAIN

      Keep members
      for life

      Strengthen member relationships through meaningful engagement, personalised offers, and proactive retention activity.

    • RENEW

      Turn renewals
      into commitment

      Reduce churn and improve renewal rates by engaging members before they leave and reinforcing value throughout the season.

Deepen revenue per member

Create additional value from existing supporters through relevant offers, partnerships, experiences, fundraising initiatives, and commercial opportunities.

Club-level impact.

7
6
5
4
3
2
1
M+
7
6
5
4
3
2
1
M+

Member conversations

1
9
0
,
0
0
6
5
4
3
2
1
0
1
9
0
,
0
0
6
5
4
3
2
1
0

Sales made

1
9
8
7
6
5
4
3
M+
1
9
8
7
6
5
4
3
M+

Revenue generated

Club-level impact.

7
6
5
4
3
2
1
M+

Member conversations

1
9
0
,
0
0
6
5
4
3
2
1
0

Sales made

1
9
8
7
6
5
4
3
M+

Revenue generated

One playbook. Three plays.

One playbook. Three plays.

One playbook.
Three plays.

Every club is different, but growth follows the same fundamentals.

    • Clubs that need momentum now

      BEST FOR

      Activate

      Build awareness and engagement across members, supporters, participants, sponsors, and community audiences through targeted campaigns.

    • Clubs building for the long game

      BEST FOR

      Strategise

      Work alongside our team to identify growth opportunities, optimise supporter journeys, and create a clear roadmap for revenue and membership growth.

    • Peaks, finals, and season launches

      BEST FOR

      Scale

      Execute campaigns that increase memberships, renewals, ticket sales, merchandise revenue, fundraising performance, and supporter participation.

    • Clubs that need momentum now

      BEST FOR

      Activate

      Build awareness and engagement across members, supporters, participants, sponsors, and community audiences through targeted campaigns.

    • Clubs building for the long game

      BEST FOR

      Strategise

      Work alongside our team to identify growth opportunities, optimise supporter journeys, and create a clear roadmap for revenue and membership growth.

    • Peaks, finals, and season launches

      BEST FOR

      Scale

      Execute campaigns that increase memberships, renewals, ticket sales, merchandise revenue, fundraising performance, and supporter participation.

    • Clubs that need momentum now

      BEST FOR

      Activate

      Build awareness and engagement across members, supporters, participants, sponsors, and community audiences through targeted campaigns.

    • Clubs building for the long game

      BEST FOR

      Strategise

      Work alongside our team to identify growth opportunities, optimise supporter journeys, and create a clear roadmap for revenue and membership growth.

    • Peaks, finals, and season launches

      BEST FOR

      Scale

      Execute campaigns that increase memberships, renewals, ticket sales, merchandise revenue, fundraising performance, and supporter participation.

Four phases.
One end-to-end engine.

Four phases.
One end-to-end engine.

From curious fan, to supporter to lifelong member, Memberfy helps clubs improve conversion, retention, and lifetime value through personalised engagement.

    • 01

      Discover

      Review supporter data, membership performance, engagement activity, and growth opportunities to identify where the greatest gains exist.

    • 02

      Design

      Develop tailored campaigns, supporter journeys, and engagement strategies aligned to club objectives.

    • 03

      Deploy

      Launch campaigns across membership, fundraising, ticketing, merchandise, and supporter engagement channels.

    • 04

      Refine

      Monitor performance, optimise activity, and continuously improve outcomes through data-driven insights and reporting.

    • 01

      Discover

      Review supporter data, membership performance, engagement activity, and growth opportunities to identify where the greatest gains exist.

    • 02

      Design

      Develop tailored campaigns, supporter journeys, and engagement strategies aligned to club objectives.

    • 03

      Deploy

      Launch campaigns across membership, fundraising, ticketing, merchandise, and supporter engagement channels.

    • 04

      Refine

      Monitor performance, optimise activity, and continuously improve outcomes through data-driven insights and reporting.

    • 01

      Discover

      Review supporter data, membership performance, engagement activity, and growth opportunities to identify where the greatest gains exist.

    • 02

      Design

      Develop tailored campaigns, supporter journeys, and engagement strategies aligned to club objectives.

    • 03

      Deploy

      Launch campaigns across membership, fundraising, ticketing, merchandise, and supporter engagement channels.

    • 04

      Refine

      Monitor performance, optimise activity, and continuously improve outcomes through data-driven insights and reporting.

Powered by
ConnectIQ

ConnectIQ brings together supporter data, engagement signals, campaign activity, and automation to help clubs identify opportunities and deliver more relevant experiences.

ConnectIQ brings together supporter data, engagement signals, campaign activity, and automation to help clubs identify opportunities and deliver more relevant experiences.

Powered by
ConnectIQ

ConnectIQ brings together supporter data, engagement signals, campaign activity, and automation to help clubs identify opportunities and deliver more relevant experiences.

ConnectIQ brings together supporter data, engagement signals, campaign activity, and automation to help clubs identify opportunities and deliver more relevant experiences.

Powered by
ConnectIQ

ConnectIQ brings together supporter data, engagement signals, campaign activity, and automation to help clubs identify opportunities and deliver more relevant experiences.

ConnectIQ brings together supporter data, engagement signals, campaign activity, and automation to help clubs identify opportunities and deliver more relevant experiences.

Real-time member data

Develop tailored campaigns, supporter journeys, and engagement strategies aligned to club objectives.

AI-powered targeting

Identify the right audiences, opportunities, and
next-best actions.

Omni-channel engagement

Connect through email, SMS, mobile, web,
and campaign experiences.

Supporter intelligence

Turn supporter behaviour into actionable insights that
improve performance.

Real-time member data

Develop tailored campaigns, supporter journeys, and engagement strategies aligned to club objectives.

AI-powered targeting

Identify the right audiences, opportunities, and next-best actions.

Omni-channel engagement

Connect through email, SMS, mobile, web, and campaign experiences.

Supporter intelligence

Turn supporter behaviour into actionable insights that improve performance.

Real-time member data

Develop tailored campaigns, supporter journeys, and engagement strategies aligned to club objectives.

AI-powered targeting

Identify the right audiences, opportunities, and next-best actions.

Omni-channel engagement

Connect through email, SMS, mobile, web, and campaign experiences.

Supporter intelligence

Turn supporter behaviour into actionable insights that improve performance.

All supported by a full-service team built for sport.

All supported by a full-service team built for sport.

All supported by a
full-service team built
for sport.

Growth Strategy

We diagnose your current state, uncover missed revenue, and design a clear, club-aligned plan to grow memberships, giving, and participation.

Campaign Design & Delivery

Creative, digital, segmentation, and messaging - all handled in-house and aligned to your brand voice and season cycle. From concept to conversion, we manage every detail.

Technology & Implementation

Fast, seamless deployment with minimal lift from your team. We integrate with your data sources, CRM, and systems to ensure clean setup, fulfilment, and reporting.

Outreach & Optimisation

Trained engagement specialists deliver real, club-aligned conversations. With real-time dashboards and continuous optimisation, you see results, ROI, and member sentiment evolve.

Growth Strategy

We diagnose your current state, uncover missed revenue, and design a clear, club-aligned plan to grow memberships, giving, and participation.

Campaign Design & Delivery

Creative, digital, segmentation, and messaging - all handled in-house and aligned to your brand voice and season cycle. From concept to conversion, we manage every detail.

Technology & Implementation

Fast, seamless deployment with minimal lift from your team. We integrate with your data sources, CRM, and systems to ensure clean setup, fulfilment, and reporting.

Outreach & Optimisation

Trained engagement specialists deliver real, club-aligned conversations. With real-time dashboards and continuous optimisation, you see results, ROI, and member sentiment evolve.

Growth Strategy

We diagnose your current state, uncover missed revenue, and design a clear, club-aligned plan to grow memberships, giving, and participation.

Campaign Design & Delivery

Creative, digital, segmentation, and messaging - all handled in-house and aligned to your brand voice and season cycle. From concept to conversion, we manage every detail.

Technology & Implementation

Fast, seamless deployment with minimal lift from your team. We integrate with your data sources, CRM, and systems to ensure clean setup, fulfilment, and reporting.

Outreach & Optimisation

Trained engagement specialists deliver real, club-aligned conversations. With real-time dashboards and continuous optimisation, you see results, ROI, and member sentiment evolve.

Results you can take to
the board.

Get real data from clubs just like yours.

We’ve helped clubs increase membership revenue by 60%
- and fundraising by even more.

Results you can take
to the board.

Get real data from clubs just like yours. We’ve helped clubs increase membership revenue by 60% - and fundraising by even more.

Results you can take to the board.

Get real data from clubs just like yours. We’ve helped clubs increase membership revenue by 60% - and fundraising by even more.