• Total Member Engagement has rebranded to Memberfy - Discover our new brand

  • Total Member Engagement has rebranded to Memberfy - Discover our new brand

  • Total Member Engagement has rebranded to Memberfy - Discover our new brand

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ConnectIQ

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Company

ConnectIQ

The omni-channel engagement platform built for sport.

The omni-channel engagement platform
built for sport.

ConnectIQ brings together everything to engage and grow revenue. Powered by AI, real-time data, and human-first conversations, it helps you understand fan sentiment, personalise outreach, and deliver seamless engagement campaigns.

Request a Demo

Request a Demo

CONNECT IQ PLATFORM

CONNECT IQ PLATFORM

    • Proven to
      perform

      Track fan sentiment, behaviors, and preferences with AI-driven recommendations that show you not just what fans are doing, and why.

    • Personalised
      at scale

      Use data-driven segmentation and omni-channel automation to deliver campaigns that feel tailored to every supporter, member, and family.

    • Always on,
      always relevant

      Automated campaigns run in the background while our contact centre team adds the human touch when it matters most.

    • On-brand
      every time

      With Club Asset Manager, every email, call, and landing page carries your club’s colours, logos, and voice - consistently.

    • Proven to
      perform

      Track fan sentiment, behaviors, and preferences with AI-driven recommendations that show you not just what fans are doing, and why.

    • Personalised
      at scale

      Use data-driven segmentation and omni-channel automation to deliver campaigns that feel tailored to every supporter, member, and family.

    • Always on,
      always relevant

      Automated campaigns run in the background while our contact centre team adds the human touch when it matters most.

    • On-brand
      every time

      With Club Asset Manager, every email, call, and landing page carries your club’s colours, logos, and voice - consistently.

    • Proven to
      perform

      Track fan sentiment, behaviors, and preferences with AI-driven recommendations that show you not just what fans are doing, and why.

    • Personalised
      at scale

      Use data-driven segmentation and omni-channel automation to deliver campaigns that feel tailored to every supporter, member, and family.

    • Always on,
      always relevant

      Automated campaigns run in the background while our contact centre team adds the human touch when it matters most.

    • On-brand
      every time

      With Club Asset Manager, every email, call, and landing page carries your club’s colours, logos, and voice - consistently.

Smarter Targeting.
Better Conversations.

Connect IQ brings together your data, real-time behaviour, and AI-driven insights to guide every interaction.

Request a Demo

Request a Demo

AI Sentiment Pulse

Empathy meets intelligence in every conversation

AI Sentiment Pulse is Memberfy’s real-time emotion and intent detection engine - continuously analysing every engagement across SMS, email, phone, and chat to understand how members feel, not just what they say.


Whether a fan sounds hesitant, excited, disengaged or unsure, our system adapts tone, timing and next steps accordingly. It ensures every interaction feels human, timely, and aligned with the member’s mindset, not a scripted sequence.

Adapts tone to member sentiment

Catches frustration early

Boosts engagement with better timing

Makes every message feel personal

AI Sentiment Pulse is Memberfy’s real-time emotion and intent detection engine

Membership Rewards

High intent

Sentiment Pulse

AI Sentiment Pulse

Empathy meets intelligence in every conversation

AI Sentiment Pulse is Memberfy’s real-time emotion and intent detection engine - continuously analysing every engagement across SMS, email, phone, and chat to understand how members feel, not just what they say.


Whether a fan sounds hesitant, excited, disengaged or unsure, our system adapts tone, timing and next steps accordingly. It ensures every interaction feels human, timely, and aligned with the member’s mindset, not a scripted sequence.

AI Sentiment Pulse is Memberfy’s real-time emotion and intent detection engine

Membership Rewards

High intent

Sentiment Pulse

AI Sentiment Pulse

Empathy meets intelligence in every conversation

AI Sentiment Pulse is Memberfy’s real-time emotion and intent detection engine - continuously analysing every engagement across SMS, email, phone, and chat to understand how members feel, not just what they say.


Whether a fan sounds hesitant, excited, disengaged or unsure, our system adapts tone, timing and next steps accordingly. It ensures every interaction feels human, timely, and aligned with the member’s mindset, not a scripted sequence.

Adapts tone to member sentiment

Catches frustration early

Boosts engagement with better timing

Makes every message feel personal

AI Sentiment Pulse is Memberfy’s real-time emotion and intent detection engine

Membership Rewards

High intent

Sentiment Pulse

  • Adapts tone to member sentiment

  • 100% risk free

  • Catches frustration early

  • Boosts engagement with better timing

  • Makes every message feel personal

Data Insights Engine

Your data, activated for renewal and retention.

The Data Insights Engine sits at the core of Connect IQ - turning fragmented member records, purchase history, attendance behaviour, and engagement signals into unified, actionable insights.


It surfaces high-conversion moments (e.g. just after a game attended), identifies lapsed members before they churn, and highlights key personalisation triggers, like family packages, seat preferences, or payment patterns.

Identifies members ready to renew

Flags members at risk of lapsing

Enables 1:1 personalisation at scale

Translates data into renewal actions

Your data, activated for renewal and retention.

Matt Wilson

Family

Purchase Pattern

Data Insights Engine

Your data, activated for renewal and retention.

The Data Insights Engine sits at the core of Connect IQ - turning fragmented member records, purchase history, attendance behaviour, and engagement signals into unified, actionable insights.


It surfaces high-conversion moments (e.g. just after a game attended), identifies lapsed members before they churn, and highlights key personalisation triggers, like family packages, seat preferences, or payment patterns.

Identifies members ready to renew

Flags members at risk of lapsing

Enables 1:1 personalisation at scale

Translates data into renewal actions

Your data, activated for renewal and retention.vated for renewal and retention

Matt Wilson

Family

Purchase Pattern

Omni-Channel
Automation

Right channel. Right time. Right message.

Reach fans where they are on the channel they prefer. Connect IQ’s Omni-Channel Automation lets your club trigger perfectly timed engagement via SMS, email, phone calls or app notifications based on behaviour, renewal stage, or campaign logic.

Whether a member clicks “renew later” or ignores an email, Connect IQ adjusts automatically - keeping the journey going without overwhelming your team.

Converts more via preferred channels

Automates follow-ups and retries

Manages complex renewal journeys

Messaging consistent and compliant

Connect IQ’s Omni-Channel Automation lets your club trigger perfectly timed engagement via SMS, email, phone calls or app notifications based on behaviour, renewal stage, or campaign logic.

Omni-Channel
Automation

Right channel. Right time. Right message.

Reach fans where they are on the channel they prefer. Connect IQ’s Omni-Channel Automation lets your club trigger perfectly timed engagement via SMS, email, phone calls or app notifications based on behaviour, renewal stage, or campaign logic.

Whether a member clicks “renew later” or ignores an email, Connect IQ adjusts automatically - keeping the journey going without overwhelming your team.

Converts more via preferred channels

Automates follow-ups and retries

Manages complex renewal journeys

Messaging consistent and compliant

Connect IQ’s Omni-Channel Automation lets your club trigger perfectly timed engagement via SMS, email, phone calls or app notifications based on behaviour, renewal stage, or campaign logic.

ConnectIQ
by the numbers.

ConnectIQ
by the numbers.

2
7
8
,
7
5
6
4
5
6
7
8
9
0
2
7
8
,
7
5
6
4
5
6
7
8
9
0

Sales made for clubs

9
2
3
4
5
6
7
8
%
9
2
3
4
5
6
7
8
%

Club satisfaction score

1
,
0
1
2
,
4
9
8
7
6
5
4
3
2
1
0
4
3
2
1
0
1
,
0
1
2
,
4
9
8
7
6
5
4
3
2
1
0
4
3
2
1
0

1 to 1 fan engagements

Data Insights Engine

Your data, activated for renewal and retention.

The Data Insights Engine sits at the core of Connect IQ - turning fragmented member records, purchase history, attendance behaviour, and engagement signals into unified, actionable insights.


It surfaces high-conversion moments (e.g. just after a game attended), identifies lapsed members before they churn, and highlights key personalisation triggers, like family packages, seat preferences, or payment patterns.

Your data, activated for renewal and retention.

Matt Wilson

Family

Purchase Pattern

Data Insights Engine

Your data, activated for renewal and retention.

The Data Insights Engine sits at the core of Connect IQ - turning fragmented member records, purchase history, attendance behaviour, and engagement signals into unified, actionable insights.


It surfaces high-conversion moments (e.g. just after a game attended), identifies lapsed members before they churn, and highlights key personalisation triggers, like family packages, seat preferences, or payment patterns.

Your data, activated for renewal and retention.

Matt Wilson

Family

Purchase Pattern

  • Identifies members ready to renew

  • Flags members at risk of lapsing

  • Enables 1:1 personalisation at scale

  • Enables 1:1 personalisation at scale

  • Translates data into renewal actions

Omni-Channel
Automation

Right channel. Right time. Right message.

Reach fans where they are on the channel they prefer. Connect IQ’s Omni-Channel Automation lets your club trigger perfectly timed engagement via SMS, email, phone calls or app notifications based on behaviour, renewal stage, or campaign logic.

Whether a member clicks “renew later” or ignores an email, Connect IQ adjusts automatically - keeping the journey going without overwhelming your team.

Converts more via preferred channels

Automates follow-ups and retries

Manages complex renewal journeys

Messaging consistent and compliant

Connect IQ’s Omni-Channel Automation lets your club trigger perfectly timed engagement via SMS, email, phone calls or app notifications based on behaviour, renewal stage, or campaign logic.

Omni-Channel
Automation

Right channel. Right time. Right message.

Reach fans where they are on the channel they prefer. Connect IQ’s Omni-Channel Automation lets your club trigger perfectly timed engagement via SMS, email, phone calls or app notifications based on behaviour, renewal stage, or campaign logic.

Whether a member clicks “renew later” or ignores an email, Connect IQ adjusts automatically - keeping the journey going without overwhelming your team.

Connect IQ’s Omni-Channel Automation lets your club trigger perfectly timed engagement via SMS, email, phone calls or app notifications based on behaviour, renewal stage, or campaign logic.

Omni-Channel
Automation

Right channel. Right time. Right message.

Reach fans where they are on the channel they prefer. Connect IQ’s Omni-Channel Automation lets your club trigger perfectly timed engagement via SMS, email, phone calls or app notifications based on behaviour, renewal stage, or campaign logic.

Whether a member clicks “renew later” or ignores an email, Connect IQ adjusts automatically - keeping the journey going without overwhelming your team.

Connect IQ’s Omni-Channel Automation lets your club trigger perfectly timed engagement via SMS, email, phone calls or app notifications based on behaviour, renewal stage, or campaign logic.

  • Converts more via preferred channels

  • Automates follow-ups and retries

  • Manages complex renewal journeys

  • Messaging consistent and compliant

  • Translates data into renewal actions

CAPABILITIES

CAPABILITIES

All supported by a full-service team
built for sport.

All supported by a
full-service team
built for sport.

Growth Strategy

We diagnose your current state, uncover missed revenue, and design a clear, club-aligned plan to grow memberships, giving, and participation.

Campaign Design & Delivery

Creative, digital, segmentation, and messaging - all handled in-house and aligned to your brand voice and season cycle. From concept to conversion, we manage every detail.

Technology & Implementation

Fast, seamless deployment with minimal lift from your team. We integrate with your data sources, CRM, and systems to ensure clean setup, fulfilment, and reporting.

Outreach & Optimisation

Trained engagement specialists deliver real, club-aligned conversations. With real-time dashboards and continuous optimisation, you see results, ROI, and member sentiment evolve.

Growth Strategy

We diagnose your current state, uncover missed revenue, and design a clear, club-aligned plan to grow memberships, giving, and participation.

Campaign Design & Delivery

Creative, digital, segmentation, and messaging - all handled in-house and aligned to your brand voice and season cycle. From concept to conversion, we manage every detail.

Technology & Implementation

Fast, seamless deployment with minimal lift from your team. We integrate with your data sources, CRM, and systems to ensure clean setup, fulfilment, and reporting.

Outreach & Optimisation

Trained engagement specialists deliver real, club-aligned conversations. With real-time dashboards and continuous optimisation, you see results, ROI, and member sentiment evolve.

Growth Strategy

We diagnose your current state, uncover missed revenue, and design a clear, club-aligned plan to grow memberships, giving, and participation.

Campaign Design & Delivery

Creative, digital, segmentation, and messaging - all handled in-house and aligned to your brand voice and season cycle. From concept to conversion, we manage every detail.

Technology & Implementation

Fast, seamless deployment with minimal lift from your team. We integrate with your data sources, CRM, and systems to ensure clean setup, fulfilment, and reporting.

Outreach & Optimisation

Trained engagement specialists deliver real, club-aligned conversations. With real-time dashboards and continuous optimisation, you see results, ROI, and member sentiment evolve.